Cinemils

Overview

Cinemills rents and creates custom lighting hardware for the general film industry and major studios in Los Angeles and elsewhere.

Problem / Opportunity

Competitors have moved to a wide format layout and offered more comprehensive information on their websites.

Goals

Customer

Want to do business with a credible company.

Business

Increase credibility and boost sales.

Process

Directed to view competitor and associate websites for new layout. Attempted to dissuade from this option. Decided to move forward and do what was asked to establish trust. Plan to explore more comprehensive and focused solutions to first identify real problem and alternate solutions. Created initial wireframes and style tiles for reference and ideation.